Cryptocurrency a favourite among first time women investors

Published on March 28, 2022 by

The crypto currency investment sector is seeing a steady surge in female participation, with first time female account holders increasing manifold across platforms.

Bengaluru: Cryptocurrency wallets and platforms have seen a huge surge in women investors on their user base over the last few years. More so, women who have never invested in any asset class before are choosing cryptocurrency as their first time investment choice.

Priya Bhatia, financial analyst executive at BuyUcoin crypto exchange, said, “BuyUcoin has seen a 130% year-on-year growth in women users. One in every three of our users is a woman. Before investing in mutual funds or FDs, women have dived into crypto currencies.” She added that more than 30% of their female user base is from Karnataka and in between the ages of 18 to 35 years. “Three out of five women on our platform are part of this age group,” she further added.

According to her, coins such as Bitcoin, Etherium, Polkadot and Chainlink are among the favourites of women investors.

Explaining the attraction towards this particular investment avenue, she said that women have realized that this is an asset of the future. It is safe and has the potential to give good results in the future.

Rupal Tewari, an investor who currently holds the cryptocurrency Etherium, said, “I started investing in crypto in 2021. I prefer cryptocurrency because it gives me returns around 11 to 12% in the span of months, something that could take my fixed deposit three years’ time to do for me.” She explained that in her initial investing days she earned a handsome return of Rs. 15,000 to Rs. 20,000 on her investment of rupees two lakh in Etherium, which is a return she doesn’t expect from any fixed deposit, mutual fund or equity in such a short span of time.

Women’s participation in the cryptocurrency investment segment has grown by leaps and bounds over the last few years, especially as an aftermath of the pandemic. Cryptocurrency trading gained traction during that time and its returns acted as an excellent source of secondary income for many.

Chanchal Saxena, assistant manager at a women-oriented fintech, explained, “Earlier women were shy when it came to investing, but now that is not the case. There is a reason why crypto wasn’t banned by the govt. Women are realizing that they need to invest in securities that will beat inflation and exceed returns on other assets, which is why more women are investing in cryptos and NFTs.”

She added that women are inherently more calculative of risk as compared to men when it comes to taking risks and evaluating investment decisions. She sees increasing female participation in the crypto space as a trend that will only go up in future.


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